Fitness brand with no visual identity or consistent style guide.
Challenge
Fitness brand with no visual identity or consistent style guide.
Solution
Complete visual identity — logo system, colour palette, typography, and 30+ social assets.
Every dependency earns its place. Lean, modern, and chosen for the long haul.
A closer look at the surfaces, flows, and moments that make it work.
Numbers from 90 days post-launch — what changed for FreshMind Agency.